Put simply, a CRM system manages most of your critical
customer information so that you can see it all in one place.
But more than just storing and displaying simple contact info,
modern CRM is a platform for building customer relationships.
You can follow up via email or social media, manage tasks,
track your performance, and much more without launching
another app. And you can do it all on any screen, including
your phone. Implementing the right CRM can have a
dramatically positive impact on sales productivity, so your
reps don’t just have the tools to better connect with
customers, they have the time to build valuable
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